Evaluation: Question 3

What kind of media institution might distribute your media product and why?

 Bauer Media Group however would be the best institution to distribute my music magazine. I believe this because they are an institution whom are already involved with the rock genre of music and distribute popular magazines such as ‘Rolling Stone’, ‘Q’ and ‘Kerrang!’. This would allow for my magazine to be in close contact with the most popular and upcoming rock artists and would also boast my products likelihood of featuring the most popular artists.

Stats by Bauer Media Groups are also sensational. They sell a remarkable 19 million magazines weekly and also distribute magazines in over fifteen countries. These stats helped for Bauer Media Group to earn my trust in making my product a largely successful one.

 Bauer are arguably one of the most successful media organisations, having offices in over 16 different countries worldwide, this would allow for Punk Arcade to be distributed all over the world and achieve international success. The institution would also help for my product to progress through developing the interests and beliefs of various different cultures and classes.

 I chose Bauer Media Group over other institutions such as Spin because they are more known for publishing magazines of the pop genre of music and would be unsuitable for my product as it would not suit my genre. Spin therefore have a lack of experience within my genre of music and would be less likely to succeed when distributing my product. I also chose Bauer over institutions such as IPC because, although they distribute magazines such as NME and Uncut, are not as popular and figures are not as high. I chose Bauer for two reasons – they have a remarkable experience with the rock genre and are extremely successful which is evident through their very good figures.