Who would be the audience for your media product?
My Audience
My music magazine is primarily aimed at both male and female,
aged 16-21 years old. I chose this particular target audience because firstly,
the
results from my
questionnaire told me that both males and females would be
interested in my magazine and secondly because magazines of a similar genre
such as
Kerrang! and
Rock Sound have a mixed gendered readership with ages of
around 16 to early/mid 20. Rock magazines such as these are extremely
successful, which is why I chosen to mould my magazine to appeal to my target
audience.
My audience would
generally have a care free attitude towards life. They would be people who love
the rowdiness and atmosphere at gigs and festivals, who are not afraid to be
themselves and wouldn’t let the opinions of what others have upon them effect
who they are. Aside from attending gigs and festivals regularly, my audiences’
hobbies range from skateboarding, playing video games and socialising with
their friends and new people. People who tend to enjoy rock music also enjoy
the lifestyle of rock and also tend to dress according, wearing dark colours
and typically have either tattoos or piercing (sometimes both). My audience
tend to classed as “emo’s”, “punks” or “goths”.
In relation to
Blumler and Katz theory of ‘uses and gratification’, my audience would receive personal
identity from my music magazine. Because of this, they would regularly purchase
my product as my product is based upon not only the music that they enjoy, but
also the lifestyle that they live and are therefore likely to gain high levels
of satisfaction as they read my magazine.
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