Evaluation: Question 5

How did you attract/address your audience?

House Style

 The colours that I used within my music magazine were black, white and red. These are colours that are not tied to one particular gender and would appeal to both males and females. The colours also are conventional rock colours as they stand out and catch the eye. The colour red has connotations for energy, anger and danger and also portrays violence. I used the colours red and white together as a means of contrasting. Black connotes power and darkness while white connotes purity and innocence.
 

Images

 The images that I used within my product attract my desired audience due to the models depicted within them. My audience are working class males and females between the ages of 16 and 21. The images I included in my magazine show young, successful people within the rock genre who are of both genders. They could potentially be perceived as role models to my target audience. The images I used also include ones taken from a typically rock concert and include bright and eye catching lighting. The setting of a rock environment shows my audience that their favourite artists and role models are in close proximity to their fans and also help to target people who enjoy hobbies such as attending gigs.
 

Masthead

 The masthead for my product attracts my target audience through the use of its font. The font that I have chosen to use is unique and stands out against other magazines’ mastheads. The eroded and distorted effect in the font communicates my product’s genre easily to my target audience as it makes the words appear more edgy and enables them to stand out on the front page. The font helps for the masthead to compete with existing rock magazine such as ‘Kerrang!’ who also use distorted effects on their masthead.

 

Language

 The language that I used to address my audience was a mixture of formal and informal. I wanted to make my audience feel as though could relate to the magazine, like it was chatting to them but I also kept a level of formality so it didn’t feel as though I was patronising them like many pop magazines do so. My audience’s attention was also attracted through the use of buzz words such as ‘exclusive’ and also through exclamatory sentences which helps to grab their attention.

Contents



  The contents within my product reflects the results that I received from my questionnaire and therefore represents what my target audience likes and what attracts them to music magazines. I included an exclusive interview with a popular rock artist to grab audience’s attention and encourage them to purchase the magazine as the word ‘exclusive’ means that the interview is exclusive to the magazine and audiences are unlikely to find the interview elsewhere. The content in my magazine should undoubtedly attract my target audience to my magazine as I collected what I should include in my magazine from my questionnaire.